Here are some articles I’ve written about making more effective use of charity communcations. They’re also posted on the Reason Digital Blog, where I also edit other articles.
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How charities are campaigning using augmented reality
Augmented reality is becoming more prominent as a marketing tool, but can be expensive to experiemnt with without it contributing to your organisation’s goals. Charities such as CoppaFeel! and Save th. […]
Posted: 20 Jan 2012, 10:40 am by Reason Digital Articles: Ed Cox -
Resources for data journalists
Alist of useful videos, blogs, website, books, research papers and tweeters to help data journalists find and work with data.
Posted: 17 Jan 2012, 10:24 am by Reason Digital Articles: Ed Cox -
Why social housing should be ‘Digital by Default’
Technology is the only way to meet the twin imperatives of social housing: letting landlords deliver more for less while fulfilling core social commitments to tenants: increasing financial literacy, e. […]
Posted: 29 Nov 2011, 2:17 pm by Reason Digital Articles: Ed Cox -
How to run an email social marketing campaign
The three most important elements of any campaign is to plan, execute and evaluate. Plan what you’re going to say, make sure you’re saying the right things to the right people at the right time, and e. […]
Posted: 16 May 2011, 7:39 pm by Reason Digital Articles: Ed Cox -
Using email to change minds and influence behaviour
Public sector organisations often employ the techniques of social marketing in their messages, but what additional barriers do they face?
Posted: 16 May 2011, 7:32 pm by Reason Digital Articles: Ed Cox -
Help your volunteers help your digital campaigning
For many organisations, their supporters are their biggest asset, but are not used to their full potential. Use your supporter’s networks, skills and enthusiasm and give them the right to tools to bec. […]
Posted: 10 May 2011, 7:08 am by Reason Digital Articles: Ed Cox -
Five ways to build a community using Facebook Pages
Facebook is now better equipped for organisations to better manage communications with their supporters, express their brands, and increase engagement. Use new features such as featured photos to high. […]
Posted: 9 Apr 2011, 1:02 pm by Reason Digital Articles: Ed Cox -
Ten steps to better email newsletters
People are suffering from information overload. Around 80% of charity e-mails remain unopened and only 3.5% of those opened result in a click through to your website. Make your emails more attractive. […]
Posted: 10 Feb 2011, 9:00 am by Reason Digital Articles: Ed Cox -
Ten UK charity fundraising websites compared
Fundraising websites have been in the news recently as charities complain about them being too expensive, or for using their information without permission. So how do the major UK fundraising websites. […]
Posted: 30 Oct 2010, 9:17 am by Reason Digital Articles: Ed Cox -
Diversifying the Board: Engaging and involving young people in charity governance
A free event for charity trustees, chairs and CEOs who are interested in diversifying their board by encouraging young people to become trustees but are unsure how to go about it. Talks, presentations. […]
Posted: 13 Oct 2010, 8:51 am by Reason Digital Articles: Ed Cox -
How to spot a bad charity website
Most charity websites fail. They fail their beneficiaries, their supporters, their funders and the causes they’re set up to support. Paying attention to a few details can help your nonprofit’s website. […]
Posted: 28 Sep 2010, 2:03 pm by Reason Digital Articles: Ed Cox -
Charity websites are more than marketing
Government cuts to advertising and marketing are cascading down to departments and to the charities they fund. Charities are realising their websites should be about service delivery, engaging support. […]
Posted: 5 Aug 2010, 4:21 pm by Reason Digital Articles: Ed Cox -
BBC Corporate Responsibility Report 2010
For the second year, we’ve helped the BBC report the impact of their community outreach work by producing an accessible Corporate Responsibility Report.For the second year, we’ve helped the BBC report. […]
Posted: 13 Jul 2010, 11:01 am by Reason Digital Articles: Ed Cox -
Staying positive in a nonprofit workplace
Working in the non-profit sector can be a very demanding and challenging job and people often feel unappreciated. Working in the non-profit sector can be a very demanding and challenging job and peopl. […]
Posted: 21 Jun 2010, 10:18 am by Reason Digital Articles: Ed Cox -
Is your message getting through?
We gave a brief talk about getting the best out of email newsletters at Charity Comms’ quarterly seminar in London on 16th September.We gave a brief talk about getting the best out of email newsletter. […]
Posted: 23 Mar 2010, 2:50 pm by Reason Digital Articles: Ed Cox -
Social media training
Join us for a session providing tips & tools for nonprofits already using Facebook, Twitter, Flickr and YouTube to spread the word.Join us for a session providing tips & tools for nonprofits already u. […]
Posted: 9 Mar 2010, 2:48 pm by Reason Digital Articles: Ed Cox -
A Learning Revolution
See how we inspired learning in Manchester as part of the Government’s Learning Revolution Festival.See how we inspired learning in Manchester as part of the Government’s Learning Revolution Festival.
Posted: 10 Nov 2009, 2:41 pm by Reason Digital Articles: Ed Cox -
Best practices: Web site design for nonprofits
We’ve been quoted in a new ebook by communications consultant and nonprofit expert Gayle Thornsen.We’ve been quoted in a new ebook by communications consultant and nonprofit expert Gayle Thornsen.
Posted: 3 Mar 2009, 2:26 pm by Reason Digital Articles: Ed Cox -
Digital Communications for Charities conference
We’ll be giving a web workshop for charities on a tight budget at this year’s Digital Communications for Charities conference in London.We’ll be giving a web workshop for charities on a tight budget a. […]
Posted: 7 Jan 2009, 2:54 pm by Reason Digital Articles: Ed Cox